Last night it struck me. A light bulb moment. I realized what Uber & AirBnB’s success is built around.
I was watching my wife on her iPad, looking at where to stay in Paris, and how we might get around while in England. AirBnb and Uber were her two areas of focus. The new modern way to plan accommodation and arrange travel. There were lots of variables being considered:
- Where should we stay with easy access to the ‘places to see’ in Paris?
- Where are the most affordable, nicest looking, and available places to stay?
- Where are we travelling from and to in England, and what is the most affordable, easiest option based on these routes?
I saw descriptions, pictures, others comments on their experience. All terribly important. But what stood out for me was my wife’s constant reference back to the embedded map in both the AirBnb and Uber mobile sites. My wife needed answers to ‘the where’.
Uber & AirBnB success is based on maps. Sure we can talk about the marvellous way they gather together in one place all your travel options. How we can search, review, and compare. But the maps and answers to the where that AirBnb and Uber provide, are the building blocks of their respective success.
Download a free copy of our white paper ‘ArcGIS Deployment Guide’, which provides a road map for getting started and moving forward with ArcGIS Online.
Author: Matt Sheehan
Matt Sheehan is a Principal at WebMapSolutions. Matt evangelizes GIS and location intelligence around the world. Contact [email protected] to arrange for Matt to present his fascinating keynote on ‘Rise of the Where’. Also follow him on Twitter: