My friend Michelle has a cool IPhone app. Its for finding houses for sale. How it works. You drive past a home and notice the For Sale sign. The house number sticks in your head. Grab your IPhone … open the app .. type in the number and bingo a list of homes with that number within a fixed distance of your current location magically appear. Click on the one you just drove past. And your dream home, at a bargain price, was delivered to you. Marvellous (the app is actually cleverer than this but you get the idea). Thanks Michelle.
The smartphone is the most popular and most available mobile platform to date. Using current location – geolocation – to build apps is producing a new wave of applications. But all these applications live on the smartphone. Just around the corner is a new – and I would argue soon to be as popular – device. The tablet. Apple jumped in first with the sleek and slick IPad. Now we have the Blackberry Playbook and Galaxy tabs. A plethora of new tablet releases are on the way.
What then do tablets give us that smartphones do not? More oomph and larger screens. So developers can build more complex apps with the luxury of a large screen. Now that is a big deal.
So how will that affect the apps market? Apps will be built specifically for the platform. No more zooming in when using a smartphone to see pictures of the house, read its description, or fill out a form in Michelles real estate app. It will become a beautiful tablet app. Pull your car over, grab your tablet and off you go.
So is that the end of smartphone apps as we know them? Well yes as we know them. But imagine that Michelle decides to build a new smartphone app. This app will alert people as they change location (drive), about houses for sale nearby. So Paul is interested in houses which are below $200k and are within 1 mile of his route to work. Michelle’s app would ding as he drives to work. Alerting him to potential houses which fit this criteria. Magic. He can then choose to stop and look there and then. Or wait and when he gets to work, look through all potential matches. House summaries would appear on the smartphone. For a more in-depth view, use the tablet app. Maybe both apps could work in tandem. The smartphone app would serve as the information gatherer and summariser. And the tablet provides a deeper dive against this gathered information.
So we will soon be building apps which are designed for the specific device.
Its a great opportunity. So what are you waiting for?
Maybe we can help