Our mission as a company is to provide focused solutions which leverage geospatial technology to safeguard people and places. That mission gives us our focus, our reason to be. It is our ‘why’ statement. To be successful we recognise we need to push the technology into the background. To hide the complexity. The solution itself is key, not what powers the solution.
Taking the Complexity out of Geospatial Technology
Geospatial technology helps answer the where and the what. Everything starts and finishes with a map. More than simply a navigation tool, a map displays data and is the glue which helps bond tasks. Increasingly, technology companies are looking for problems which can be solved using geospatial technology, then hide the complexity. Solutions which are focused, simple, intuitive and easy to use.
When we read articles like: 4 Myths About GIS, we are unsure whether to smile or gnash our teeth. Map publishing is certainly now easy. But that has now moved wider than the domain of GIS. Geospatial technology is inherently complex. Suggesting otherwise is problematic.
Four things come to our minds when we think about solving problems leveraging geospatial technology:
Discover | Take Action | Solve | Share
That leads us to three basic questions:
- How do we discover problems which affect people and places?
- How do we take action fast?
- From an on-site inspection can we easily share the solution or more widely publicize an ongoing issue?
Geospatial technology provides a seamless workflow from start to finish, the map being the shared interface. Let’s walk through one approach:
- Discover problems through mapped text messages and tweets – Tweets and text messages appear on the map in real-time alerting operators to problems.
2. Take Action – Operators can use a map-based web app to create work orders and dispatch staff to problem locations:
3. Inspect, Solve and Share information – A simple mobile app allows staff to update office based managers on fixes and gather information for wider dissemination:
Focused solutions help to hide the complexity of geospatial technology, and can provide complementary end-to-end workflows to help solve problems fast.
Questions? Contact us, we’d be happy to answer any questions you might have.

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