If the real estate business is so focused on location, you would expect all real estate companies are now using intelligent maps to help make more money and beat their competition.

Not true.

Real Estate: Beat your Competition with Intelligent Maps

How very strange. Let’s dig deeper to find out why. Let’s begin by asking the question:

What are Intelligent Maps?

We all know maps. Traditionally used to help us find our way around, and discover what is nearby. But a map is simply a pretty picture. Maps serve as a guide, and to help us better understand: Where are our current property listings? Where are retailers close to an available property? Maps are like charts: a way to present information. So maps are an output.

What then is an intelligent map?

More than simply a pretty picture, an intelligent map allows you to ask questions and display the answers … in a map. What type of questions I hear you ask?

‘Where’ questions. Like:

“Given my criteria (on major road, on the outward ‘morning commute’ side of the road etc) show me where the best potential locations are in Salt Lake City for a new Starbucks”.

The video below should help. It shows a number of examples of how intelligent maps can be used in real estate:

Potential uses of Intelligent Maps in Real Estate

Getting Started with Intelligent Maps

Real estate is a fast moving business. Intelligent maps are under-used in the real estate business we suspect because their advantages are not full understood. For that reason we have put in place an Intelligent Maps Discovery Workshop. This is designed to help real estate organizations both big and small understand better how intelligent maps can help improve your business.

Read our Intelligent Maps Discovery Workshop flyer to find out more.

matt_sheehanAuthor: Matt Sheehan

Matt Sheehan is a Principal at WebMapSolutions. Matt evangelizes GIS and intelligent maps around the world through keynotes, articles, tweets and his books. Follow him on Twitter: @webmapsolutions

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