Interesting. That is a word I am told I always use. It has made me wonder. While telling a group of school children about my job it struck me ..
This is a geographers mindset. We find everything interesting. Its why we chose geography as a discipline to study. It’s why we now apply it in the real world using location technology. Look out of your window, geography answers all the questions about what you can see. Why there are clouds in the sky, mountains, a river there, city here.
Geographers study EVERYTHING. We have political geography, economic, plant, social, climate and meteorology, population, medical, transportation, coastal, soils. The list goes on. Every human and physical element and activity has a location. Geography is a cross discipline area of study with location at its core.
Yet geography remains one of the most poorly understood of the disciplines. We are the glue. Specialists are needed to plan roads, drive forward businesses, protect our environment. But geographers have the tools to bridge the gap between specialists.
Location technology has given us the tools to apply our skills. But alas, the potential use of location based tools and solutions, remains poorly misunderstood.
Let me illustrate. I was talking to a billboard company last week. They have hundreds of billboard all over Salt Lake. We chatted about what business systems they had in place to help run their business. They had many. Next I asked what location technology they used to visualize, analyse and manage their core assets – their billboards? I was met with a blank stare! Think about that, theirs is a business with fixed location assets, and they had no location (technology) strategy. Amazing.
Geographers are unique. Our perspective and skills can provide new insight into both human and environmental challenges. Through location technology we now have the tools to apply this knowledge. Let’s get out there and rattle some cages!