Google alerts came up with this article, which at first glance seemed interesting:
5 Trends in Software Development for 2012
When I reached the section ‘Social networking: building more location aware apps’, we were treated with the following:
‘We have seen social networking making a foray into enterprises as well. The software applications that are based on social networking platform are focused on two aspects –one as a tool to monitor the social networks and other as a platform to connect and do networking. Enterprises are using social networking tools to do brand and reputation management, and also to accrue user’s behavior and buying characteristics to launch targeted campaigns based on the information gathered through the tools. The advent of mobile devices becoming GPS supported and the location aware applications are now becoming used to deliver the most relevant information to the user based on his current location.’
Amazing. So location aware apps are all about social networking? Come on. Most mobile apps in the future will have a location component. Social networking is where the venture capitalists, and thus media, seem to be focused. In the big scheme of things it is largely an irrelevance. The massive opportunity today is in integrating location into mobile apps. This includes, but is not confined to, social networking, mapping and GIS apps.
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