Ok, I’ll admit it. I’m British and a Chelsea fan (we are talking here about proper football). But not a ‘new’ Chelsea fan. From little boy to today I’ve stuck by the team through bad times and good. This last Sunday I actually got to meet one the Chelsea greats Charlie Cooke. So proud.

Since living in America, I’ve been asked a number of times “Are you a hooligan?”, “Of course not”, is my usual reply, but events last week have made me feel like a GIS hooligan. Let me tell you more.

GIS Hooligan in your Midst

This blog gets shared in many places. Inside and outside of the GIS community. Sure I work for a private GIS company, but my goal of this blog has always been to amuse, push boundaries, open discussions. My intention is never to be self promoting. But my Just another Gorilla Marketing GIS blog post caused a stir. I was accused of commercial messaging. Guerrilla marketing. Being an enemy of the people. Yikes. The reaction (and dont get me wrong it was from a very few) made me pause for thought.

GIS Disruption

GIS is in a time of disruption. Our cosy little niche is no more. GIS is going mainstream. Now that is a little scary. As I have been thinking through where we are and where we have headed, I’ve tried to make sense of it all in this blog. Certain themes seem to have emerged. Looking back at recent posts:

Please GIS Expert Shut up and Listen! – Focused on how we thrust our solutions at potential customers before we have discovered their challenges.

How are GIS and Spotted Dick Similar? – Moving from geo-babble to a common language those new to GIS can understand.

Is Entrenched Thinking the Biggest Challenge to GIS? – Discussing inertia or resistance to change.

Why are you wasting money on ArcGIS? – Focused on ROI and using all the GIS resources we have to solve organizational problems

The little ripple that the gorilla marketing blog post caused, I reflected was a wonderful thing. It started people talking. Critical or praising, I saw engagement. And that is what we need within our GIS community. Dialogue, opinions, discussion, agreement, constructive criticism. We will determine the future path of GIS. But we will only do that by engaging. As an old football manager of mine once said:

“I don’t have a go at no-one what don’t have a go”.

You can contact me on 801-733-0723 for a translation.


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