Here is an interesting fact, according to Google Trends, the use of the term “find the nearest” has nearly doubled in less than 24 months. Similar search terms such as ‘where’ are also dramatically trending upwards. What does this tell us? There is a significant increase in location based questions now being asked. Questions which can be answered by spatial technologies like GIS.
Do you have the GIS Data to Answer Find the Nearest Questions?
A find the nearest questions need answers. Are these always simple questions? No. What is for sure technology alone won’t solve the problem. What do I mean here?
This conversation is gently leading us down the path to data. “Find the nearest underground pipeline” is quite different to “Find the nearest Mexican restaurant”. Find the nearest is a data driven question. You can throw as much technology at this question as you like, but if you don’t have the right data, and data which is current your answer will be the same. GARBAGE.
Finding the correct data to answer the question, and pulling that data into one location is crucial. Often data is quietly ignored. Our data specialists is one of the most valuable members of our staff. Why? Because he is skilled at finding data, converting data, updating data, integrating data-sets.
Bigger organizations implement a solid data intelligence strategy. This is usually leadership driven, understood and supported at board level. Smaller organizations lack resources for this type of strategy, but still have many find the nearest questions.
We have begun pulling key GIS data-sets together for key commercial verticals including commercial real estate and insurance. Then building GIS apps on top of these data-sets. For smaller organizations this is providing real value, helping them realise their GIS ROI.
Have find the nearest questions? Contact us on 801-733-0723.