It is hard to beat a healthy debate. I raised the question last month in a very popular blog post:
After reading the article, Joe and Adena at Directions Magazine devoted a podcast to this question. Listen to the conversation below:
I don’t agree with Joe and Adena. Not so much on the point of splitting, more on the thrust of their arguments.
I’m throwing the gauntlet down to them both: include me in a future podcast on this topic. This is a far more important than irrelevant marketing, positioning and neogeography soundbites.
See my full response below.