That word failure. In this blog title; I’m levelling it at sales and marketing. “Give these poor overworked folks a break”, I hear you say. My perspective: pointing out failure leads to reassessment, and potentially success. Let’s explore....
Let’s imagine for a moment. You have always wanted to open a bricks-and-mortar store. The first question you will need to answer is: What need can I satisfy? Maybe you find a gap in the market. You discovered there are no shoe shops in...
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