Why do Geospatial Sales & Marketing Continue to Fail?
That word failure. In this blog title; I’m levelling it at sales and marketing. “Give these poor overworked folks a break”, I hear you say. My perspective: pointing out failure leads to reassessment, and potentially success. Let’s explore....
The Foundation of Amazing Geospatial Sales & Marketing Content
Let’s imagine for a moment. You have always wanted to open a bricks-and-mortar store. The first question you will need to answer is: What need can I satisfy? Maybe you find a gap in the market. You discovered there are no shoe shops in...
How to Share your Value Proposition through Powerful Storytelling
Storytelling. That is a word used frequently in David Meerman Scott’s excellent book The New Rules of Marketing and PR. His view is that sales and marketing should be focused more on telling stories. Specifically problem-to-solution stories. The goal being...
What is a Geospatial Content Strategy?
Have you ever read web sites which proclaim the following: We are a highly innovative geospatial firm that provides unique and effective solutions for complex problems. Our company is a proven performer that delivers the highest quality, cost effective, technical...
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